No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
SMS Marketing Trends for Business Success
Staying on top of the ever-evolving text message marketing trends is critical. After all, SMS messaging is one of the newer channels marketers use to keep in touch with their clients, and they’re always brainstorming new ways to lock down...
What Are the Advantages of SMS Texting over RCS Messaging?
In the realm of text communications, SMS messaging reigns supreme. First originated in the 1980s, SMS remains the leading way to connect with others through text-based messages. However, an alternative technology, RCS messaging, contains many attractive features for businesses and...
All About the iOS 16 SMS Promotional Folder
As a business owner or marketing professional, you want to ensure that your advertising strategies generate a positive ROI. After all, marketing campaigns can be costly and time-consuming. The wrong approach will adversely impact your cash flow, making it difficult...
Harnessing Micro-Moments in Your SMS Marketing
The evolution of email and SMS marketing over the past 30 years has been stunning. The first use of online advertising was in the early 1990s, when companies used banner ads to attract clicks. Fast forward to the 2000s, when...
Short Code Texting
If you have a cell phone, chances are that at some point, you’ve received a text message from a number that’s only five or six digits long. It may have seemed odd the first time it happened since most phone...
MMS vs. SMS Marketing
One of the most important decisions you’ll make when planning a text marketing campaign is what kind of message format you should use: SMS or MMS messaging.To be clear, MMS vs. SMS isn’t about choosing which is better overall. Both...
SMS and Mobile Trends You Can’t Ignore in 2023
With each new year come new trends and tactics that business owners and marketers use to reach their audiences. Some of these will come and go, remembered as no more than fads. But some will doubtlessly stand the test of...
Essential SMS Marketing Statistics for 2022
As of late 2022, more than 97% of Americans own a mobile phone. You probably expect such a high percentage; take a look around any public area, and you’ll spot many people engrossed in their devices. As such, it shouldn’t...
SMS Use Cases: Text Messages and Climate Change
There’s no denying that climate change is a major concern, and the need to take action is becoming more urgent over time. To have hope for a sustainable future, everyone must do their part. Unfortunately, the issue seems insurmountable at...
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