See What You Can Do With Text Messaging

An Easy Marketing Solution for Event Organizers - Text Messaging

Contact Consumers offers an all-in-one platform to grow your event client base and retain customers.

Best Use Case: The Local Concert Venue

Let’s walk through a Contact Consumers' example of a concert venue that regularly schedules a variety of bands to perform throughout the year. The concert venue asks all visitors to subscribe to its text messaging service to receive notifications of upcoming events. Typically, 50% of clients choose to sign up for text message alerts from the company. The venue sends new text alerts to subscribing customers whenever it announces an upcoming concert.

Text 1: The Event Notification

Suppose ABC Concert Venue agrees to host a performance on July 20 for Madonna. This agreement with Madonna’s promotional team concludes on March 10. The company immediately sends a mass broadcast to its text message subscribers, informing them of the concert and providing a link to purchase tickets.
“ABC is proud to announce Madonna will be performing on July 20! To purchase tickets now, click on our link!”
The venue sends the text message to 50,000 individuals who have opted in to text message updates. Of the 50,000 individuals who receive the text, 7,000 decide to purchase their tickets immediately. The remaining 43,000 don’t respond.

Text 2: Confirmation of Ticket Purchase

Text 3: Reminder of the Concert

On the day before the show, ABC Concert Venue sends a text reminder regarding the upcoming concert to ticket holders.
“We look forward to hosting you at the Madonna concert tomorrow, July 20! If you have questions, respond HELP to this message.”
The venue sends the text to 20,000 recipients, 13,000 of whom signed up for text messaging alerts with ABC Concert Venue after purchasing their tickets for the concert through other marketing channels. The remaining 7,000 recipients were part of the original text marketing subscriber group.
Of the 20,000 recipients, 500 have questions related to the event. All 500 text HELP in response to the message. The conversations between these clients and the organization transfer automatically to the customer service team.

Further One-on-One Texts for Customer Support

Each customer service agent handles incoming questions from the ticket holders. They respond to each customer who has requested help with a standard message.
“Hi! My name is Anne, and I am a customer service agent at ABC Concert Venue. How can I assist you?”
Once a ticket holder responds to the customer agent’s questions, the conversation continues naturally between both individuals.
Over 60% of the customers who need help inquire about parking. ABC Concert Venue prepares a short Q&A document of the most common client inquiries, including parking concerns, for upcoming event use. They add the questionnaire to their website and include it as a link in text message reminders for future events.

The Follow-Up

The day after the concert, ABC Concert Venue sends a follow-up text message to all ticket holders who attended the Madonna show. This time, ABC Concert Venue promotes Madonna’s concert merchandise.
“We hope you had a great time at the Madonna concert last night! If you didn’t have the chance to purchase a tour t-shirt, we have a few left in stock! Click here to purchase your concert merchandise.”
Of the 20,000 individuals who attended the show, 750 decide to purchase a t-shirt via the text message link. ABC Concert Venue sells out of t-shirts and obtains a 25% commission on each purchase.

How We Can Help

How Contact Consumers Can Grow Your Event Business

Mass Communications

Customers like text messages. Text messages are short, sweet, and get right to the point. You can instantly reach every client in your marketing database through a mass texting blast provided by Contact Consumers.

There is no need for extravagant marketing copy with a text message — there are no finely-tuned graphics or web pages designed especially for SEO purposes. Mass text communications simply notify customers of an upcoming event that they can then ignore or pursue based on their desires.

Market Segmentation

Some events are not for everyone. Event organizations often host numerous events in many different sectors. Depending on the location, a venue may be suitable for a wide array of events.

Contact Consumers provides a robust platform that event organizers can use to tailor their text message marketing. Whether they choose to notify all clients, or only those most likely to be interested in an event, is entirely up to them.

Automation

Most events go off without a hitch, but occasionally things happen, and the event provider must cancel an event. Cancellations can be challenging to manage, especially when they occur shortly before the event.

An event venue can attempt to call all of its ticket holders, but calling isn't an efficient solution unless the event is exceptionally small. Sending an email is helpful, but research has shown only 18% of consumers open emails sent by an event provider.

The most effective solution is text messaging automation. Using this method, the event provider simply writes a quick text and sends it to all ticket holders who have opted into text alerts. A cancellation text is straightforward:
“ABC Concert Venue is sorry to notify you Madonna’s concert is canceled due to inclement weather. All tickets will be refunded within three days. Click here for more information. Respond HELP for further assistance.”

In-Depth Reporting

Text messaging services are most effective when users glean insights from text marketing campaigns. Thus, Contact Consumers offers an easy-to-use platform that provides critical marketing statistics, including: click-through rates, open rates, conversion rates, customer interactions.

Clients can further tailor their reporting to accommodate their organization’s needs. The system integrates well with other marketing and customer relationship management tools for maximum efficiency.

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Why Is Text Messaging Marketing for Events Effective?

There are lots of ways to reach customers nowadays. Companies regularly use email campaigns, social media advertising, television commercials, content marketing, and print advertisements in all different business sectors. However, most marketers consider text messaging the best way to reach customers.

Sometimes numbers can speak for themselves:

Recipients open over 95% of text messages within three minutes.
Customers open only 18% of event emails they receive.
48% of customers prefer SMS communications with their favorite companies.
Average click-through rates for social media ads are less than 5% .
SMS messages have a high click-through rate, averaging 19%.

Organizations that adopt text messaging as a digital marketing solution gain access to customers who are more likely to engage with the company. Targeted solutions that reach a segmented population of the total client base are even more successful.
Consumers often complain about the multitude of advertisements they see every day. Studies show that a single individual can view up to 10,000 ads per day. Only a tiny portion of these advertisements are relevant to their needs. As a result, organizations waste a lot of money on marketing efforts that aren’t generating revenue

Text message marketing is different. When a customer subscribes to text messages from an organization, they indicate that they are interested in furthering their relationship with the company. The customer wants to hear about upcoming events and services. They don’t want to feel left out of the loop and miss an event they would like to attend.

Choose Contact Consumers for Your Event Text Marketing Needs

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