See What You Can Do With Text Messaging
Retain Your Insurance Customers with Contact Consumers Text Messaging
Contact Consumers allows clients to strategically reach their customer bases and notify them of new insurance products. Our text messaging solution is also a great customer relationship management tool.
Why Insurance Businesses Need Text Messaging
Today, customers can be reached directly through social media, email promotions, online advertising, and text messaging. Reaching more customers is paramount to driving revenue generation. A company that doesn’t take advantage of all of the marketing channels available can easily succumb to other organizations that do. On the other side of the coin are the customers who view thousands of advertisements each day. The average consumer is exposed to up to 10,000 advertisements each day. With so many companies seeking to attract the attention of potential customers, it’s become even more important to stand out from the crowd. One way to do so is through text messaging.
Text messaging marketing campaigns have proven to be more effective than email, print advertisements, television commercials, and social media advertising. In fact, studies show that only 17% of customers open insurance-related emails, while 95% of individuals read and respond to their text messages within 3 minutes of receiving them.
Some other interesting facts about the value of text messaging for business communications include the following:
- 90% of customers prefer texting over phone calls
- 48% of consumers favor communication from brands via SMS
An insurance professional can use text message marketing in numerous ways. Contact Consumers offers both marketing blasts for large groups of customers and one-on-one solutions tailored for individual accounts.
Targeted SMS messages can:
- Remind insurance clients of future appointments
- Notify clients of upcoming payment due dates
- Offer automated support to customers with specific inquiries
Typical text messaging marketing blasts include content like:
- Notifications of new insurance products and services
- Reminders to purchase travel insurance before a summer vacation
- Health insurance enrollment deadlines
- Workers’ compensation product details for small businesses
- Encouragement to buy a life insurance policy
- Discounts for combining different policies, such as homeowner’s and auto
How We Can Help
Benefits of Texting and Emailing from Contact Consumers for Insurance
There are no marketing channels that reach as many customers as SMS does. Customers often ignore promotional emails, and it’s difficult to target prospects through social media advertising and television commercials.
SMS messaging is an easy way to reach large swathes of people and ensure that 98% of them read your short text message.
Clients of Contact Consumers can target their entire clientele en masse or send targeted messages to customers that meet specific parameters. Our practical solutions are fully adjustable to meet your marketing needs.
Segmentation and Filtering
Once you have a new client who has opted into text messaging, assigning them specific parameters is essential. Insurance companies commonly target customers according to:
- Age brackets
- Income levels
- Homeownership status
- Current active insurance policies
- Relationship status
- Number of dependants
- Automobile ownership
There are many ways to tailor your customer audience and design compelling text messaging campaigns that relate to your clients’ needs. Contact Consumers can meet all of them with its simple-to-use platform.
Automation and Optimization
Text messaging is efficient for companies seeking to automate certain processes, like appointment scheduling and payment reminders.
For example, an insurance agent can send automated appointment reminders to all customers who have a scheduled appointment the next day.
Similarly, an insurance company can quickly notify customers a few days before their payment deadline. Such automation reduces the likelihood of no-shows and improves on-time payments from customers. It also reduces the need for full-time administrative support.
You’ll save time on tasks that take you away from other, more important responsibilities — like improving customer retention and meeting new clients.
The real-time reporting functions provided by Contact Consumers allow organizations and insurance professionals to determine how well their campaigns are performing. Clients can easily tweak an ineffective campaign for optimal results.
With the Contact Consumers platform, insurance agents can quickly review the open rate of their text messages and evaluate how many people choose to interact with them. Over time, clients can compare their marketing campaigns to determine which ones had the most success.
Real-time reporting allows insurance organizations and professionals to unlock the performance of their marketing efforts and tailor them for the future.
Best Use Case: End-to-End Customer Acquisition
Let’s walk through an example of an insurance agent seeking to acquire customers who need travel insurance
Step 1: Send a Text Message Blast
Step 3: Connect Customers with a Sales Agent
Step 2: Respond to Customers
“Click on this link to learn more about our travel insurance offers! If you’d like to talk with an agent, respond AGENT to this message.”
Of the 42,000 recipients of this second (and automated) SMS, 15,000 choose to visit the company’s website. A further 7,000 respond to the message with the word AGENT, and the remainder ignore the message altogether.
Choosing Contact Consumers for Your Insurance Marketing Needs
Insurance professionals must stay abreast of changes in the marketing world to ensure their business stays ahead in an ever-evolving competitive environment. Our solutions give you the ability to do just that.
We’re so confident you’ll benefit from the messaging service Contact Consumers offers that we provide all clients with a two-week trial to experience it for themselves.
To sign up, simply create a free account with us today.