See What You Can Do With Text Messaging
Use Cases For Non-Profit Text Marketing
- Social welfare
- Labor organization
- Animal rights
- Children’s charities
- Healthcare organizations
- Amateur sports
- Professional associations
- Recreational clubs
- Chambers of commerce and business associations
What Is Text Marketing for Non-Profits?
No matter their core mission, non-profit organizations must have a reliable communication strategy. This strategy is key to donor engagement and outreach to the community that your non-profit serves.
Chances are that you have implemented a few communication channels already. However, it may be time to add another option. Non-profit text marketing allows you to send personalized messages to your intended audiences quickly and effectively. Better yet, this is a cost-effective means of communicating with your audience.
Text marketing uses SMS and MMS messaging to communicate with target audiences. Not-for-profit organizations can reach people with messages that are informative and engaging yet also concise. These messages may be all text or configured to include images or video.
How We Can Help
Today, many people choose to text
as their preferred mode of contact.
First, whether you are soliciting donations, coordinating volunteers, or offering help to folk who need it, you want to ensure people are seeing your messages. Posting to your social media or using email may help. Unfortunately, open and response rates for those channels are pretty low. Phone calls are often ignored.
On the other hand, text messages have high open and response rates. People are engaged with their phones and check text messages regularly. This reality makes SMS a great way to reach people.
Keep in mind that people don’t just read texts. They read them quickly, usually within just a couple of minutes.
Also, virtually all mobile phones can receive texts. Nobody needs to have a later model phone to participate. There’s no need to install any apps.
Finally, communication diversity is a good thing. Think about the last contact form you filled out. You may have indicated the best time of day to contact you and selected how you preferred to be contacted.
Your staff may find they are better able to provide more complete information by text than over the phone.
This platform works for both sending and receiving messages.
For example, if you operate a charity that offers school clothing and supplies, you could distribute information with your shortcode and a relevant keyword. Something like:
“Text ‘School’ to 23456 to find a pickup location for free school supplies and clothing!”
People may not remember a website URL to make a donation.
However, most can remember a five or six-digit number along with a catchy keyword. Provide this combo to prospective donors, and remove a lot of the friction from the donation process.
You can use the broadcast functionality from Contact Consumers to announce:changes in hours; progress towards fundraising goals; welcome events for new employees or volunteers; rules or policy changes; new services or giveaways.
With that being said, it only helps to add a new method of communication. Send out a link to your donation site, GoFundMe, or petition via text. You may see your donations and participation increase significantly.
To organize a successful event, you must stay on top of communication. This management is key to ensuring that all volunteers understand what is needed from them and execute everything perfectly.
When you organize an event, ask everyone involved to sign up to receive relevant text messages. This setup will keep everybody in the loop as the event planning unfolds.
Talk to Contact Consumers About Text Marketing for Your Non-Profit
Let’s discuss our free trial offer. This offer is the perfect way to explore the features of our product. And if you have further questions, we are always available to answer them for you.
Don’t hesitate to reach out to our team today.