Attract More Customers with Your Small Business Website
You can think of your small business’s website as a digital storefront for your customers. Just as with any retail location, you need a hook that draws people in and encourages them to look around. Physical stores typically use their...
Catapult Responses in Your B2B Emails
An estimated 90% of marketers leverage their emails to bolster consumer engagement and fuel conversions, and cold emails have been part of their strategy since the dawn of email marketing. The trick to successful cold emails is dodging the stale...
Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
Inbound Marketing Strategies & Tactics For 2023
Marketing strategies come in all shapes and sizes, and they often serve a variety of different purposes, such as expanding brand awareness or generating qualified leads. Generally speaking, a company’s marketing techniques will fall into one of two categories: inbound...
Level Up Your Marketing Strategies by Influencing Consumer Purchase Behavior
As a marketer or business owner, it’s imperative that you understand the behavioral factors that encourage a consumer to make a purchase.Understanding consumer purchase behavior will allow you to create campaigns that seamlessly push clients through the sales funnel. You’ll...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next.Rising inflation and interest rates pack their...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
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