How Tech Is Revolutionizing Marketing: Tips to Level Up Your Geek Game
It’s incredible how quickly technology is evolving. The iPhone, for example, is only 16 years old, yet it and other smart devices have advanced to the point where most people can’t function without them. By the same token, technology in...
No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
SMS Marketing Trends for Business Success in 2023
Staying on top of the ever-evolving text message marketing trends is critical. After all, SMS messaging is one of the newer channels marketers use to keep in touch with their clients, and they’re always brainstorming new ways to lock down...
All About the iOS 16 SMS Promotional Folder
As a business owner or marketing professional, you want to ensure that your advertising strategies generate a positive ROI. After all, marketing campaigns can be costly and time-consuming. The wrong approach will adversely impact your cash flow, making it difficult...
Harnessing Micro-Moments in Your SMS Marketing
The evolution of email and SMS marketing over the past 30 years has been stunning. The first use of online advertising was in the early 1990s, when companies used banner ads to attract clicks. Fast forward to the 2000s, when...
Short Code Texting
If you have a cell phone, chances are that at some point, you’ve received a text message from a number that’s only five or six digits long. It may have seemed odd the first time it happened since most phone...
SMS and Mobile Trends You Can’t Ignore in 2023
With each new year come new trends and tactics that business owners and marketers use to reach their audiences. Some of these will come and go, remembered as no more than fads. But some will doubtlessly stand the test of...
Convert Inbound Enquiries with SMS
Inbound enquiries offer great opportunities for businesses to acquire new customers for relatively low costs. These often come from high-intent customers, and there’s no reason to worry about intrusiveness. After all, they’ve contacted you. But despite their benefits, inbound enquiries...
Understanding SMS: 10DLC and Forbidden Message Topics
SMS marketing is one of the most effective methods for staying in touch with clients and promoting your business. While it’s a relative newcomer to the digital marketing world, it’s proven much more effective than email and direct mail. In...
Google Verified SMS for Building Customer Trust
No business wants its customers to ignore its text messages. While text messaging remains the best way to ensure a client sees communication from an organization, there is still a potential for customers to ignore these messages. Google Verified SMS aims...
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