Attract More Customers with Your Small Business Website
You can think of your small business’s website as a digital storefront for your customers. Just as with any retail location, you need a hook that draws people in and encourages them to look around. Physical stores typically use their...
Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Using ChatGPT for Marketing: What It Can and Can’t Do
You’ve likely heard of ChatGPT, the AI tool that uses natural language processing to respond to prompts and queries. OpenAI released ChatGPT in November 2022 to much fanfare. Since then, it’s been the source of ongoing controversy and wonder. ChatGPT...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next.Rising inflation and interest rates pack their...
How to Build a Large Customer Base
Every business owner knows the importance of building a large customer base. After all, the more customers you have, the faster word-of-mouth will travel, and the more likely it is that you will scale your business quickly. However, many brands...
Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
Gen Z is the Main Demographic on College Campuses — Communicate the Way They Do
When you see the phrase “Gen Z,” do you imagine kids in middle school? If so, you’re not alone. Gen Z has grown up and gone to college. They are emerging in strength as a consumer group. If you haven’t...
Words Say, but Emotions Sell
What do search engine optimization (SEO) and emotion have to do with one another? Google doesn’t necessarily look for emotional words and phrases to rank your content. However, if you want to improve your SEO, your focus should be on feelings...
Beyond Texting – Hotels: How Do You Reduce the Operating Costs?
Operating costs for hotels are a real concern. If they aren’t kept under control, they can impact your profitability. You must manage expenses effectively to ensure that your hotel remains financially healthy in the long term. That won’t happen if you...
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