10 Text Message Scams and How to Handle Them Quickly and Efficiently
Everyone hates spam. Whether it arrives via email, DM, or on that landline you kept in case of emergencies, it sparks a range of emotions from annoyance and anger to confusion and fear. Spam is intrusive and a little scary,...
Attention-Grabbing Text Message Templates
Swift, efficient, and valuable, text messages are uniquely poised to consistently outperform social media and email marketing endeavors, in large part because they’re fast and easy to review, as well as the fact that they typically aren’t subject to getting...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next.Rising inflation and interest rates pack their...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
SMS Marketing Trends for Business Success in 2023
Staying on top of the ever-evolving text message marketing trends is critical. After all, SMS messaging is one of the newer channels marketers use to keep in touch with their clients, and they’re always brainstorming new ways to lock down...
What Are the Advantages of SMS Texting over RCS Messaging?
In the realm of text communications, SMS messaging reigns supreme. First originated in the 1980s, SMS remains the leading way to connect with others through text-based messages. However, an alternative technology, RCS messaging, contains many attractive features for businesses and...
All About the iOS 16 SMS Promotional Folder
As a business owner or marketing professional, you want to ensure that your advertising strategies generate a positive ROI. After all, marketing campaigns can be costly and time-consuming. The wrong approach will adversely impact your cash flow, making it difficult...
Harnessing Micro-Moments in Your SMS Marketing
The evolution of email and SMS marketing over the past 30 years has been stunning. The first use of online advertising was in the early 1990s, when companies used banner ads to attract clicks. Fast forward to the 2000s, when...
Short Code Texting
If you have a cell phone, chances are that at some point, you’ve received a text message from a number that’s only five or six digits long. It may have seemed odd the first time it happened since most phone...
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