The Benefits of Omnichannel Marketing Strategies for Coffee Shops
Running a coffee shop isn’t easy, and as an on-the-go business owner, you want to optimize your time. Still, you need an effective marketing strategy to keep customers engaged. Omnichannel marketing strategies can help your coffee shop flourish without taking...
How Tech Is Revolutionizing Marketing: Tips to Level Up Your Geek Game
It’s incredible how quickly technology is evolving. The iPhone, for example, is only 16 years old, yet it and other smart devices have advanced to the point where most people can’t function without them. By the same token, technology in...
Maintaining Privacy in Online Marketing: Balancing Personalization and Security
Online marketing technologies and best practices are constantly evolving. Once it feels like you’ve mastered them, a new technique or technology will emerge and claim to be the “next big thing.” But while new tech can be challenging to keep...
How to Reach B2B Companies That Play Hard-to-Get
Are you a business-to-business (B2B) company looking for more prospects? The answer is probably a resounding “yes.”While all B2B companies want to increase sales, it’s often easier said than done. Reaching out to promising leads is challenging, and getting them...
Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
How to Leverage the Fresh Start Effect for Maximum Text Message Marketing Success
For many, setting a New Year’s resolution is a yearly tradition. Some households make a big deal out of creating and adhering to a spring cleaning schedule; others see the start of a new year as a trigger for many...
Are You a Late Starter with SMS Marketing? Get Caught Up with These Tips
SMS marketing offers many benefits, including some that no other marketing channel can offer. You can reach clients directly through SMS texts without competing for their attention on social media or via email. That said, if you’re a late starter...
Text Messaging: Types, Regulations, and How to Use It in Your Business
Text messaging has been around for decades, but it remains one of the best ways to stay in touch with clients. Organizations can send customers transactional updates, promotional notifications, and other relevant content through messaging technology. If you’re considering adding...
SMS vs. Push Notifications: Which Is Better to Use?
Most people stay close to their smartphones throughout the day. At any given time, they may check their phone when they receive a text message, filter through their email, or see what their friends are up to on social media. ...
Engage Prospects with 18 Sales Follow-Up SMS Texts
Making a sale can feel a little like dancing. It takes two to tango, and the dance ends if one partner doesn’t stay in step. All companies need sales to survive. They also need a strategy to keep potential clients...
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