Google Marketing Live 2024: Powering Up Your Email Strategy
Imagine a world where marketing is powered by artificial intelligence (AI), automatically tailoring messages to individual customers and optimizing campaigns in real-time. That’s the glimpse into the future offered by Google Marketing Live 2024, a major event for marketers where...
Google and Yahoo are Set to Enforce New Requirements
Beginning this February, Google and Yahoo will implement new guidelines for bulk email senders.These guidelines focus on three main areas: authenticating outgoing emails, simplifying the process of unsubscribing from email lists, and monitoring reported spam rates. The changes require senders...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Why We Click
Every time we go online, we are bombarded with clickable links and buttons. These are found on landing pages and in blog posts, emails, and even social media posts. Despite the presence of all of these clickable elements, most of...
How Is Google Prefetching Different from Apple’s Mail Privacy Protection?
Industry News Like any good marketer, you want to monitor the performance of your email campaigns. After all, if no one reads your emails, you’re pretty much wasting your time, sending emails to vanish in the confines of your customers’...
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