Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
Digital Marketing Trends to Watch in 2023
Businesses and marketers alike should pay attention to the newest digital marketing trends set to change the advertising landscape over the coming year. Currently, digital marketing accounts for 55% of all marketing efforts, and that percentage will only grow over the...
