Smart Ways to Save on Marketing Costs
In the fast-paced world of business, cutting down on unnecessary expenses while boosting marketing efforts is crucial.Integrated marketing offers a solid strategy, ensuring all your marketing channels work together seamlessly.But how do you keep costs in check within this approach?...
Mastering Integrated Marketing: A Blueprint for Success
Integrated marketing is more than just a trendy phrase—it’s a strategic necessity that fosters brand equity and drives value. Shama Hyder, CEO of Zen Media, stresses its significance in maintaining consistency across communication channels, emphasizing the need for a unified...
What Channel is Better for Affiliate Marketing?
The success of affiliate marketing can differ among diverse channels, and the optimal selection of a channel hinges on several factors, such as the type of product or service, the intended audience, and the strengths and preferences of the affiliate.Many...
How to Reach B2B Companies That Play Hard-to-Get
Are you a business-to-business (B2B) company looking for more prospects? The answer is probably a resounding “yes.” While all B2B companies want to increase sales, it’s often easier said than done. Reaching out to promising leads is challenging, and getting...
Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
How to Leverage the Fresh Start Effect for Maximum Text Message Marketing Success
For many, setting a New Year’s resolution is a yearly tradition. Some households make a big deal out of creating and adhering to a spring cleaning schedule; others see the start of a new year as a trigger for many...
Are You a Late Starter with SMS Marketing? Get Caught Up with These Tips
SMS marketing offers many benefits, including some that no other marketing channel can offer. You can reach clients directly through SMS texts without competing for their attention on social media or via email. That said, if you’re a late starter...
Text Messaging: Types, Regulations, and How to Use It in Your Business
Text messaging has been around for decades, but it remains one of the best ways to stay in touch with clients. Organizations can send customers transactional updates, promotional notifications, and other relevant content through messaging technology. If you’re considering adding...
SMS vs. Push Notifications: Which Is Better to Use?
Most people stay close to their smartphones throughout the day. At any given time, they may check their phone when they receive a text message, filter through their email, or see what their friends are up to on social media. ...
Engage Prospects with 18 Sales Follow-Up SMS Texts
Making a sale can feel a little like dancing. It takes two to tango, and the dance ends if one partner doesn’t stay in step. All companies need sales to survive. They also need a strategy to keep potential clients...
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