Beyond the Click: Driving Meaningful Engagement and Conversions
In the digital marketing game, click-through rates (CTR) have long been the star player. A high CTR suggests an ad is captivating the audience, right? Well, not quite. While clicks indicate some level of interest, they don’t guarantee a commitment,...
Email Marketing Gets a Smart Makeover
Email marketing has long been a stalwart in the digital marketing realm, but it’s now evolving. With audiences bombarded by generic content, short attention spans, and stiff competition, a groundbreaking innovation is making waves: Email Marketing Intelligence (EMI). This AI-powered...
Google Marketing Live 2024: Powering Up Your Email Strategy
Imagine a world where marketing is powered by artificial intelligence (AI), automatically tailoring messages to individual customers and optimizing campaigns in real-time. That’s the glimpse into the future offered by Google Marketing Live 2024, a major event for marketers where...
What Channel is Better for Affiliate Marketing?
The success of affiliate marketing can differ among diverse channels, and the optimal selection of a channel hinges on several factors, such as the type of product or service, the intended audience, and the strengths and preferences of the affiliate.Many...
Google and Yahoo are Set to Enforce New Requirements
Beginning this February, Google and Yahoo will implement new guidelines for bulk email senders.These guidelines focus on three main areas: authenticating outgoing emails, simplifying the process of unsubscribing from email lists, and monitoring reported spam rates. The changes require senders...
Using ChatGPT for Marketing: What It Can and Can’t Do
You’ve likely heard of ChatGPT, the AI tool that uses natural language processing to respond to prompts and queries. OpenAI released ChatGPT in November 2022 to much fanfare. Since then, it’s been the source of ongoing controversy and wonder. ChatGPT...
Digital Marketing Trends to Watch in 2023
Businesses and marketers alike should pay attention to the newest digital marketing trends set to change the advertising landscape over the coming year. Currently, digital marketing accounts for 55% of all marketing efforts, and that percentage will only grow over the...
Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Why We Click
Every time we go online, we are bombarded with clickable links and buttons. These are found on landing pages and in blog posts, emails, and even social media posts. Despite the presence of all of these clickable elements, most of...
How Is Google Prefetching Different from Apple’s Mail Privacy Protection?
Industry News Like any good marketer, you want to monitor the performance of your email campaigns. After all, if no one reads your emails, you’re pretty much wasting your time, sending emails to vanish in the confines of your customers’...
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