Viber/WhatsApp vs. SMS: How to Keep Chatting with Customers
There’s a good chance that most of your customers spend at least some time engaging with people they know using messaging platforms. Many are also using these tools to communicate with brands. This has allowed companies to market to and...
Customers Want Instant Gratification: How to Give it to Them
Advertising has changed dramatically over the past twenty years. Companies that previously relied on television commercials, print advertisements, and cold calling to attract customers can use modern alternatives now. The advent of digital marketing and the internet has created new...
Multichannel vs. Cross-Channel vs. Omni-Channel Marketing: Understanding the Difference
Business owners and marketing strategists have a lot to figure out when it comes to advertising. With the number of advertising opportunities available today, you don’t want to miss the boat and find your company lagging in sales. However, when building...