Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Bounce and Block Classifications
Ideally, every email marketing campaign would have completely successful delivery and open rates. Unfortunately, that just isn’t the case. If you send marketing emails, you’ve likely experienced bounced mail. To some extent, this is unavoidable. However, you still want to...
4 Email Main List Do’s and Don’ts
When you’re working on your email marketing campaign, it can be easy to get caught up in the excitement of sending out emails. After all, when done right, a well-crafted email can immediately send customers to your site or products....
Why Are My Emails Going to Spam
In any email campaign, the foundational goal is to ensure that every email ends up in the recipient’s inbox. Otherwise, nothing else about your campaign is going to matter. After all, when was the last time you opened an email...
