How Tech Is Revolutionizing Marketing: Tips to Level Up Your Geek Game
It’s incredible how quickly technology is evolving. The iPhone, for example, is only 16 years old, yet it and other smart devices have advanced to the point where most people can’t function without them. By the same token, technology in...
Maintaining Privacy in Online Marketing: Balancing Personalization and Security
Online marketing technologies and best practices are constantly evolving. Once it feels like you’ve mastered them, a new technique or technology will emerge and claim to be the “next big thing.” But while new tech can be challenging to keep...
How to Reach B2B Companies That Play Hard-to-Get
Are you a business-to-business (B2B) company looking for more prospects? The answer is probably a resounding “yes.” While all B2B companies want to increase sales, it’s often easier said than done. Reaching out to promising leads is challenging, and getting...
Differentiate Your Hotel Brand With 7 Proven Email Marketing Tips
Marketing for hotels is more challenging than ever. Between established chains and relative newcomers, there are dozens of competitors fighting for the attention of your target audience. To differentiate your hotel brand from the sea of options out there, you...
Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
Catapult Responses in Your B2B Emails
An estimated 90% of marketers leverage their emails to bolster consumer engagement and fuel conversions, and cold emails have been part of their strategy since the dawn of email marketing. The trick to successful cold emails is dodging the stale...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
What You Need to Know About Subscriber Reactivation
For a business to be prosperous and long-lasting, the successful attraction and retention of customers are critical. No matter the industry the company operates in, it likely stays in touch with clients through some form of email or SMS marketing. Customers...
Words Say, but Emotions Sell
What do search engine optimization (SEO) and emotion have to do with one another? Google doesn’t necessarily look for emotional words and phrases to rank your content. However, if you want to improve your SEO, your focus should be on feelings...
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