SMS for eCommerce: How to Get the Ball Rolling
If you’ve recently begun SMS marketing for your business, you’re likely ready to get started with your campaigns and attract more sales. However, before you start texting everyone on your customer list, it’s best to sit back and decide how...
Connecting the Dots with Omni-Channel Strategy
More than ever, the customer experience has become the focal point of any advertising strategy. Customers seek to engage with companies that don’t simply display their ads through multiple channels. Instead, they prefer that their favorite brands take note of...
Text Messaging Hands-On Tips
If you’re new to text message marketing — or an expert looking for ways to improve your SMS marketing campaigns — we’ve got you covered. While text messaging has been around for decades, it’s only recently become a significant player...
Why Cross-Channel Marketing Is Your True Ally
The ways that customers engage with products and brands have changed. They may interact with your business in multiple places at multiple times before making a purchasing decision. If you don’t meet customers with exactly what they need at every touchpoint,...
Viber/WhatsApp vs. SMS: How to Keep Chatting with Customers
There’s a good chance that most of your customers spend at least some time engaging with people they know using messaging platforms. Many are also using these tools to communicate with brands. This has allowed companies to market to and...
Customers Want Instant Gratification: How to Give it to Them
Advertising has changed dramatically over the past twenty years. Companies that previously relied on television commercials, print advertisements, and cold calling to attract customers can use modern alternatives now. The advent of digital marketing and the internet has created new...
Employing SMS marketing and post-purchase texts
SMS marketing is a proven method for staying in regular contact with customers. Research shows that almost 98% of clients read their text messages. In comparison, emails have a much lower open rate. Depending on the organization’s industry, customers open...
SMS Tips & Tricks
SMS works. It’s a simple, effective way to reach an audience in a way that almost ensures you will make a connection. Text message marketing is also well received. That isn’t always the case with other forms of outbound marketing.Unfortunately,...
Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Achieve Better Customer Engagement with Text Messaging
Text messaging has been a popular method of communication ever since 1999, when mobile phone providers began offering phones with QWERTY keyboards that allowed texts to be sent between carriers. Since then, numerous developments in mobile communications have occurred, including...
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