Engage Prospects with 18 Sales Follow-Up SMS Texts
Making a sale can feel a little like dancing. It takes two to tango, and the dance ends if one partner doesn’t stay in step. All companies need sales to survive. They also need a strategy to keep potential clients...
Emerging Trends in SMS Messaging
SMS messages have been around for a while, but businesses are just starting to learn how effective they are for interacting with customers. Communicating with clients via SMS lets you directly interact with people who want to hear from your...
10 Ways to Increase Customer Engagement and Loyalty Through SMS Marketing
A significant part of any successful business practice is effective marketing. Companies, including yours, most likely, use various advertising and marketing strategies, including email, paid ads, social media, and content creation, to help improve awareness among target audiences and better...
E-Commerce: 8 Text Messaging Risks to Know
According to Statista, e-commerce sales contribute over $6 trillion to the global economy, and over 20% of retail sales are made online. However, e-commerce stores have a lot of competition, so marketing is critical. E-commerce store owners often use multiple...
Boost Your Hotel’s Brand with Omnichannel Marketing
Consumers spend hours researching and planning their trips before deciding where to stay and what activities to enjoy. TripAdvisor found that 52% of Americans prioritize travel research over other aspects of their trip. That’s a lot of time dedicated to...
Attract More Customers with Your Small Business Website
You can think of your small business’s website as a digital storefront for your customers. Just as with any retail location, you need a hook that draws people in and encourages them to look around. Physical stores typically use their...
Catapult Responses in Your B2B Emails
An estimated 90% of marketers leverage their emails to bolster consumer engagement and fuel conversions, and cold emails have been part of their strategy since the dawn of email marketing. The trick to successful cold emails is dodging the stale...
Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Using ChatGPT for Marketing: What It Can and Can’t Do
You’ve likely heard of ChatGPT, the AI tool that uses natural language processing to respond to prompts and queries. OpenAI released ChatGPT in November 2022 to much fanfare. Since then, it’s been the source of ongoing controversy and wonder. ChatGPT...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
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