Beyond Texting – Hotels: How Do You Reduce the Operating Costs?
Operating costs for hotels are a real concern. If they aren’t kept under control, they can impact your profitability. You must manage expenses effectively to ensure that your hotel remains financially healthy in the long term. That won’t happen if you...
Beyond Texting – Healthcare: Employee Retention Strategies
People working in the healthcare sector have always dealt with long hours, high levels of stress, and the risk of burnout. This environment intensified during the pandemic, and workers who were already pressed had to cope with overwhelming realities.The result...
Beyond Texting – Restaurants: Do You Have to Raise Menu Prices to Remain Competitive?
If you own a restaurant, staffing issues, inflation, and other struggles may have led you to raise menu prices. You certainly aren’t alone. The restaurant industry as a whole is facing these issues, and increasing prices is a common response....
Digital Marketing Trends to Watch in 2023
Businesses and marketers alike should pay attention to the newest digital marketing trends set to change the advertising landscape over the coming year. Currently, digital marketing accounts for 55% of all marketing efforts, and that percentage will only grow over the...
SMS for eCommerce: How to Get the Ball Rolling
If you’ve recently begun SMS marketing for your business, you’re likely ready to get started with your campaigns and attract more sales. However, before you start texting everyone on your customer list, it’s best to sit back and decide how...
Connecting the Dots with Omni-Channel Strategy
More than ever, the customer experience has become the focal point of any advertising strategy. Customers seek to engage with companies that don’t simply display their ads through multiple channels. Instead, they prefer that their favorite brands take note of...
Text Messaging Hands-On Tips
If you’re new to text message marketing — or an expert looking for ways to improve your SMS marketing campaigns — we’ve got you covered. While text messaging has been around for decades, it’s only recently become a significant player...
Why Cross-Channel Marketing Is Your True Ally
The ways that customers engage with products and brands have changed. They may interact with your business in multiple places at multiple times before making a purchasing decision. If you don’t meet customers with exactly what they need at every touchpoint,...
Viber/WhatsApp vs. SMS: How to Keep Chatting with Customers
There’s a good chance that most of your customers spend at least some time engaging with people they know using messaging platforms. Many are also using these tools to communicate with brands. This has allowed companies to market to and...
Customers Want Instant Gratification: How to Give it to Them
Advertising has changed dramatically over the past twenty years. Companies that previously relied on television commercials, print advertisements, and cold calling to attract customers can use modern alternatives now. The advent of digital marketing and the internet has created new...
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