Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
Inbound Marketing Strategies & Tactics
Marketing strategies come in all shapes and sizes, and they often serve a variety of different purposes, such as expanding brand awareness or generating qualified leads. Generally speaking, a company’s marketing techniques will fall into one of two categories: inbound...
Level Up Your Marketing Strategies by Influencing Consumer Purchase Behavior
As a marketer or business owner, it’s imperative that you understand the behavioral factors that encourage a consumer to make a purchase. Understanding consumer purchase behavior will allow you to create campaigns that seamlessly push clients through the sales funnel....
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
What You Need to Know About Subscriber Reactivation
For a business to be prosperous and long-lasting, the successful attraction and retention of customers are critical. No matter the industry the company operates in, it likely stays in touch with clients through some form of email or SMS marketing. Customers...
Email and SMS: How to Combine These Two Channels for Outstanding Results?
As a business owner or marketing professional, your goal is to drive sales and build your customer base. One of the best ways to do that is through regular engagement with your clients via email and text. However, building a...
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