How to Reach B2B Companies That Play Hard-to-Get
Are you a business-to-business (B2B) company looking for more prospects? The answer is probably a resounding “yes.” While all B2B companies want to increase sales, it’s often easier said than done. Reaching out to promising leads is challenging, and getting...
Differentiate Your Hotel Brand With 7 Proven Email Marketing Tips
Marketing for hotels is more challenging than ever. Between established chains and relative newcomers, there are dozens of competitors fighting for the attention of your target audience. To differentiate your hotel brand from the sea of options out there, you...
Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
Catapult Responses in Your B2B Emails
An estimated 90% of marketers leverage their emails to bolster consumer engagement and fuel conversions, and cold emails have been part of their strategy since the dawn of email marketing. The trick to successful cold emails is dodging the stale...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
What You Need to Know About Subscriber Reactivation
For a business to be prosperous and long-lasting, the successful attraction and retention of customers are critical. No matter the industry the company operates in, it likely stays in touch with clients through some form of email or SMS marketing. Customers...
Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Bounce and Block Classifications
Ideally, every email marketing campaign would have completely successful delivery and open rates. Unfortunately, that just isn’t the case. If you send marketing emails, you’ve likely experienced bounced mail. To some extent, this is unavoidable. However, you still want to...
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