Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
How to Leverage the Fresh Start Effect for Maximum Text Message Marketing Success
For many, setting a New Year’s resolution is a yearly tradition. Some households make a big deal out of creating and adhering to a spring cleaning schedule; others see the start of a new year as a trigger for many...
Are You a Late Starter with SMS Marketing? Get Caught Up with These Tips
SMS marketing offers many benefits, including some that no other marketing channel can offer. You can reach clients directly through SMS texts without competing for their attention on social media or via email. That said, if you’re a late starter...
Text Messaging: Types, Regulations, and How to Use It in Your Business
Text messaging has been around for decades, but it remains one of the best ways to stay in touch with clients. Organizations can send customers transactional updates, promotional notifications, and other relevant content through messaging technology. If you’re considering adding...
SMS vs. Push Notifications: Which Is Better to Use?
Most people stay close to their smartphones throughout the day. At any given time, they may check their phone when they receive a text message, filter through their email, or see what their friends are up to on social media. ...
Engage Prospects with 18 Sales Follow-Up SMS Texts
Making a sale can feel a little like dancing. It takes two to tango, and the dance ends if one partner doesn’t stay in step. All companies need sales to survive. They also need a strategy to keep potential clients...
Emerging Trends in SMS Messaging
SMS messages have been around for a while, but businesses are just starting to learn how effective they are for interacting with customers. Communicating with clients via SMS lets you directly interact with people who want to hear from your...
10 Ways to Increase Customer Engagement and Loyalty Through SMS Marketing
A significant part of any successful business practice is effective marketing. Companies, including yours, most likely, use various advertising and marketing strategies, including email, paid ads, social media, and content creation, to help improve awareness among target audiences and better...
E-Commerce: 8 Text Messaging Risks to Know
According to Statista, e-commerce sales contribute over $6 trillion to the global economy, and over 20% of retail sales are made online. However, e-commerce stores have a lot of competition, so marketing is critical. E-commerce store owners often use multiple...
10 Text Message Scams and How to Handle Them Quickly and Efficiently
Everyone hates spam. Whether it arrives via email, DM, or on that landline you kept in case of emergencies, it sparks a range of emotions from annoyance and anger to confusion and fear. Spam is intrusive and a little scary,...
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