Emerging Trends in SMS Messaging
SMS messages have been around for a while, but businesses are just starting to learn how effective they are for interacting with customers. Communicating with clients via SMS lets you directly interact with people who want to hear from your...
10 Ways to Increase Customer Engagement and Loyalty Through SMS Marketing
A significant part of any successful business practice is effective marketing. Companies, including yours, most likely, use various advertising and marketing strategies, including email, paid ads, social media, and content creation, to help improve awareness among target audiences and better...
E-Commerce: 8 Text Messaging Risks to Know
According to Statista, e-commerce sales contribute over $6 trillion to the global economy, and over 20% of retail sales are made online. However, e-commerce stores have a lot of competition, so marketing is critical. E-commerce store owners often use multiple...
10 Text Message Scams and How to Handle Them Quickly and Efficiently
Everyone hates spam. Whether it arrives via email, DM, or on that landline you kept in case of emergencies, it sparks a range of emotions from annoyance and anger to confusion and fear. Spam is intrusive and a little scary,...
Attention-Grabbing Text Message Templates
Swift, efficient, and valuable, text messages are uniquely poised to consistently outperform social media and email marketing endeavors, in large part because they’re fast and easy to review, as well as the fact that they typically aren’t subject to getting...
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
SMS Marketing Trends for Business Success
Staying on top of the ever-evolving text message marketing trends is critical. After all, SMS messaging is one of the newer channels marketers use to keep in touch with their clients, and they’re always brainstorming new ways to lock down...
What Are the Advantages of SMS Texting over RCS Messaging?
In the realm of text communications, SMS messaging reigns supreme. First originated in the 1980s, SMS remains the leading way to connect with others through text-based messages. However, an alternative technology, RCS messaging, contains many attractive features for businesses and...
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