Viber/WhatsApp vs. SMS: How to Keep Chatting with Customers
There’s a good chance that most of your customers spend at least some time engaging with people they know using messaging platforms. Many are also using these tools to communicate with brands. This has allowed companies to market to and...
Customers Want Instant Gratification: How to Give it to Them
Advertising has changed dramatically over the past twenty years. Companies that previously relied on television commercials, print advertisements, and cold calling to attract customers can use modern alternatives now. The advent of digital marketing and the internet has created new...
Employing SMS marketing and post-purchase texts
SMS marketing is a proven method for staying in regular contact with customers. Research shows that almost 98% of clients read their text messages. In comparison, emails have a much lower open rate. Depending on the organization’s industry, customers open...
SMS Tips & Tricks
SMS works. It’s a simple, effective way to reach an audience in a way that almost ensures you will make a connection. Text message marketing is also well received. That isn’t always the case with other forms of outbound marketing.Unfortunately,...
Apple Mail Privacy Protection in 2022: How It Affects Email Marketing
In September of 2021, the Apple Mail Privacy Protection feature was launched. This feature was designed to give users more control over their personal information. In essence, the Apple Mail Privacy Protection feature blocks email marketing teams from viewing the...
Achieve Better Customer Engagement with Text Messaging
Text messaging has been a popular method of communication ever since 1999, when mobile phone providers began offering phones with QWERTY keyboards that allowed texts to be sent between carriers. Since then, numerous developments in mobile communications have occurred, including...
Multichannel vs. Cross-Channel vs. Omni-Channel Marketing: Understanding the Difference
Business owners and marketing strategists have a lot to figure out when it comes to advertising. With the number of advertising opportunities available today, you don’t want to miss the boat and find your company lagging in sales. However, when building...
Why We Click
Every time we go online, we are bombarded with clickable links and buttons. These are found on landing pages and in blog posts, emails, and even social media posts. Despite the presence of all of these clickable elements, most of...
How Is Google Prefetching Different from Apple’s Mail Privacy Protection?
Industry News Like any good marketer, you want to monitor the performance of your email campaigns. After all, if no one reads your emails, you’re pretty much wasting your time, sending emails to vanish in the confines of your customers’...
Bounce and Block Classifications
Ideally, every email marketing campaign would have completely successful delivery and open rates. Unfortunately, that just isn’t the case. If you send marketing emails, you’ve likely experienced bounced mail. To some extent, this is unavoidable. However, you still want to...
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