How to Write SMS for Marketing
You have content marketing mastered for the most part. When you write social media posts, they get better than average engagement. Your email campaigns have good click-through rates. Even your blog posts are boosting your SEO and earning backlinks.What about...
Google Verified SMS for Building Customer Trust
No business wants its customers to ignore its text messages. While text messaging remains the best way to ensure a client sees communication from an organization, there is still a potential for customers to ignore these messages. Google Verified SMS aims...
Words Say, but Emotions Sell
What do search engine optimization (SEO) and emotion have to do with one another? Google doesn’t necessarily look for emotional words and phrases to rank your content. However, if you want to improve your SEO, your focus should be on feelings...
Beyond Texting – Hotels: How Do You Reduce the Operating Costs?
Operating costs for hotels are a real concern. If they aren’t kept under control, they can impact your profitability. You must manage expenses effectively to ensure that your hotel remains financially healthy in the long term. That won’t happen if you...
Beyond Texting – Healthcare: Employee Retention Strategies
People working in the healthcare sector have always dealt with long hours, high levels of stress, and the risk of burnout. This environment intensified during the pandemic, and workers who were already pressed had to cope with overwhelming realities.The result...
Beyond Texting – Restaurants: Do You Have to Raise Menu Prices to Remain Competitive?
If you own a restaurant, staffing issues, inflation, and other struggles may have led you to raise menu prices. You certainly aren’t alone. The restaurant industry as a whole is facing these issues, and increasing prices is a common response....
SMS for eCommerce: How to Get the Ball Rolling
If you’ve recently begun SMS marketing for your business, you’re likely ready to get started with your campaigns and attract more sales. However, before you start texting everyone on your customer list, it’s best to sit back and decide how...
Text Messaging Hands-On Tips
If you’re new to text message marketing — or an expert looking for ways to improve your SMS marketing campaigns — we’ve got you covered. While text messaging has been around for decades, it’s only recently become a significant player...
Employing SMS marketing and post-purchase texts
SMS marketing is a proven method for staying in regular contact with customers. Research shows that almost 98% of clients read their text messages. In comparison, emails have a much lower open rate. Depending on the organization’s industry, customers open...
SMS Tips & Tricks
SMS works. It’s a simple, effective way to reach an audience in a way that almost ensures you will make a connection. Text message marketing is also well received. That isn’t always the case with other forms of outbound marketing.Unfortunately,...
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