Convert Inbound Enquiries with SMS
Inbound enquiries offer great opportunities for businesses to acquire new customers for relatively low costs. These often come from high-intent customers, and there’s no reason to worry about intrusiveness. After all, they’ve contacted you. But despite their benefits, inbound enquiries...
How to Use Storytelling in Your SMS Messages
The concept of storytelling is nothing new to the realm of marketing. It’s been praised as an engaging way to share a message with audiences and create a precise emotional response. When people consider the mediums in which storytelling is used,...
Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
A2P to Deliver Better Experiences
Nowadays, many successful big retail stores try to deliver the quality of customer service you’d find in a store over the phone. Businesses that engage with customers via messaging, email, and other digital means must find ways to create the...
Why Is My Text Message Not Sending?
Have you ever sent a text message only for it to sit in limbo? Behold the mystery of undelivered text messages. While most text messages make it to their recipients, some don’t. Non-delivery of texts is one of the most...
Understanding SMS: 10DLC and Forbidden Message Topics
SMS marketing is one of the most effective methods for staying in touch with clients and promoting your business. While it’s a relative newcomer to the digital marketing world, it’s proven much more effective than email and direct mail. In...
How to Write SMS for Marketing
You have content marketing mastered for the most part. When you write social media posts, they get better than average engagement. Your email campaigns have good click-through rates. Even your blog posts are boosting your SEO and earning backlinks.What about...
Google Verified SMS for Building Customer Trust
No business wants its customers to ignore its text messages. While text messaging remains the best way to ensure a client sees communication from an organization, there is still a potential for customers to ignore these messages. Google Verified SMS aims...
Beyond Texting – Healthcare: Employee Retention Strategies
People working in the healthcare sector have always dealt with long hours, high levels of stress, and the risk of burnout. This environment intensified during the pandemic, and workers who were already pressed had to cope with overwhelming realities.The result...
Beyond Texting – Restaurants: Do You Have to Raise Menu Prices to Remain Competitive?
If you own a restaurant, staffing issues, inflation, and other struggles may have led you to raise menu prices. You certainly aren’t alone. The restaurant industry as a whole is facing these issues, and increasing prices is a common response....
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