Multichannel vs. Cross-Channel vs. Omni-Channel Marketing: Understanding the Difference
Business owners and marketing strategists have a lot to figure out when it comes to advertising. With the number of advertising opportunities available today, you don’t want to miss the boat and find your company lagging in sales. However, when building...
Why We Click
Every time we go online, we are bombarded with clickable links and buttons. These are found on landing pages and in blog posts, emails, and even social media posts. Despite the presence of all of these clickable elements, most of...
How Is Google Prefetching Different from Apple’s Mail Privacy Protection?
Industry News Like any good marketer, you want to monitor the performance of your email campaigns. After all, if no one reads your emails, you’re pretty much wasting your time, sending emails to vanish in the confines of your customers’...
Bounce and Block Classifications
Ideally, every email marketing campaign would have completely successful delivery and open rates. Unfortunately, that just isn’t the case. If you send marketing emails, you’ve likely experienced bounced mail. To some extent, this is unavoidable. However, you still want to...
Announcing Tips and Tricks to Stay Out of the Spam Folder
Brands create email marketing campaigns using tools on the Contact Consumers Consumer Retention Platform with a variety of goals in mind. However, all of them have one thing in common: marketing teams want to ensure that their emails land in...
4 Email Main List Do’s and Don’ts
When you’re working on your email marketing campaign, it can be easy to get caught up in the excitement of sending out emails. After all, when done right, a well-crafted email can immediately send customers to your site or products....
Why Are My Emails Going to Spam
In any email campaign, the foundational goal is to ensure that every email ends up in the recipient’s inbox. Otherwise, nothing else about your campaign is going to matter. After all, when was the last time you opened an email...
Key Email Marketing Automations Every Business Needs
With the right strategy behind it, email marketing automation can help businesses reach and engage customers and prospects. This approach leaves sales and marketing teams with more time and resources to focus on mission-critical tasks. Keep reading to learn more...
Why Every Business Should Invest in SMS Marketing
Why Every Business Should Invest in SMS Marketing SMS marketing is a form of mobile marketing that uses SMS messages to send promotional content to consumers. It’s a way to build brand awareness, increase customer loyalty, and improve conversion rates....
SMS Marketing Etiquette
For your SMS marketing to work, your customers need to open the text messages you send them. After all, if they don’t read your text message in the first place, how can they click on your links, respond to your...
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