Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Using ChatGPT for Marketing: What It Can and Can’t Do
You’ve likely heard of ChatGPT, the AI tool that uses natural language processing to respond to prompts and queries. OpenAI released ChatGPT in November 2022 to much fanfare. Since then, it’s been the source of ongoing controversy and wonder. ChatGPT...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
10 Text Message Scams and How to Handle Them Quickly and Efficiently
Everyone hates spam. Whether it arrives via email, DM, or on that landline you kept in case of emergencies, it sparks a range of emotions from annoyance and anger to confusion and fear. Spam is intrusive and a little scary,...
Attention-Grabbing Text Message Templates
Swift, efficient, and valuable, text messages are uniquely poised to consistently outperform social media and email marketing endeavors, in large part because they’re fast and easy to review, as well as the fact that they typically aren’t subject to getting...
Inbound Marketing Strategies & Tactics
Marketing strategies come in all shapes and sizes, and they often serve a variety of different purposes, such as expanding brand awareness or generating qualified leads. Generally speaking, a company’s marketing techniques will fall into one of two categories: inbound...
Level Up Your Marketing Strategies by Influencing Consumer Purchase Behavior
As a marketer or business owner, it’s imperative that you understand the behavioral factors that encourage a consumer to make a purchase. Understanding consumer purchase behavior will allow you to create campaigns that seamlessly push clients through the sales funnel....
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
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