Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
No Tolerance for Spam: The Secure Messaging Initiative (SMI)
Text messaging offers a unique platform that allows businesses and other organizations to communicate quickly and easily with consumers. Companies can notify their clients of a flash sale, schools can update parents about an early closing, and service providers can...
SMS Marketing Trends for Business Success
Staying on top of the ever-evolving text message marketing trends is critical. After all, SMS messaging is one of the newer channels marketers use to keep in touch with their clients, and they’re always brainstorming new ways to lock down...
What Are the Advantages of SMS Texting over RCS Messaging?
In the realm of text communications, SMS messaging reigns supreme. First originated in the 1980s, SMS remains the leading way to connect with others through text-based messages. However, an alternative technology, RCS messaging, contains many attractive features for businesses and...
All About the iOS 16 SMS Promotional Folder
As a business owner or marketing professional, you want to ensure that your advertising strategies generate a positive ROI. After all, marketing campaigns can be costly and time-consuming. The wrong approach will adversely impact your cash flow, making it difficult...
Harnessing Micro-Moments in Your SMS Marketing
The evolution of email and SMS marketing over the past 30 years has been stunning. The first use of online advertising was in the early 1990s, when companies used banner ads to attract clicks. Fast forward to the 2000s, when...
How to Build a Large Customer Base
Every business owner knows the importance of building a large customer base. After all, the more customers you have, the faster word-of-mouth will travel, and the more likely it is that you will scale your business quickly. However, many brands...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
Short Code Texting
If you have a cell phone, chances are that at some point, you’ve received a text message from a number that’s only five or six digits long. It may have seemed odd the first time it happened since most phone...
MMS vs. SMS Marketing
One of the most important decisions you’ll make when planning a text marketing campaign is what kind of message format you should use: SMS or MMS messaging.To be clear, MMS vs. SMS isn’t about choosing which is better overall. Both...
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