Leveling the Playing Field: How Online Marketing Has Slashed the Costs of Entrepreneurship
Entrepreneurs face plenty of challenges — whether it’s increased competition or ever-changing consumer expectations, various hurdles stand between them and success. However, the modern entrepreneur has one definite advantage over the businesspeople of yesteryear: The online marketing revolution has slashed...
Using Omnichannel Tech to Your Advantage: Common Challenges to Overcome
It’s no secret that omnichannel marketing strategies deliver results. According to McKinsey, a fully-fleshed, well-thought-out omnichannel strategy can increase a store’s revenue by up to 15%. Similarly, Think with Google found that omnichannel marketing increased store visits by up to...
Boost Your Hotel’s Brand with Omnichannel Marketing
Consumers spend hours researching and planning their trips before deciding where to stay and what activities to enjoy. TripAdvisor found that 52% of Americans prioritize travel research over other aspects of their trip. That’s a lot of time dedicated to...
Attract More Customers with Your Small Business Website
You can think of your small business’s website as a digital storefront for your customers. Just as with any retail location, you need a hook that draws people in and encourages them to look around. Physical stores typically use their...
Catapult Responses in Your B2B Emails
An estimated 90% of marketers leverage their emails to bolster consumer engagement and fuel conversions, and cold emails have been part of their strategy since the dawn of email marketing. The trick to successful cold emails is dodging the stale...
Embracing T-Shape Marketing in Your Startup
If you run an online business, it’s likely that you’re already pretty familiar with the ins and outs of digital marketing, even if you’re not directly handling your marketing strategy. In any case, digital marketing is vital to attracting and...
Turn Your Website into a Backlink Source Magnet
There are several factors that search engines take into consideration when ranking your website. Aside from providing informative content that will answer your readers’ questions, you need to prove that you’re a credible authority on the topics you write about. ...
Inbound Marketing Strategies & Tactics
Marketing strategies come in all shapes and sizes, and they often serve a variety of different purposes, such as expanding brand awareness or generating qualified leads. Generally speaking, a company’s marketing techniques will fall into one of two categories: inbound...
Level Up Your Marketing Strategies by Influencing Consumer Purchase Behavior
As a marketer or business owner, it’s imperative that you understand the behavioral factors that encourage a consumer to make a purchase. Understanding consumer purchase behavior will allow you to create campaigns that seamlessly push clients through the sales funnel....
Adapting Your Business Marketing Strategies for an Economic Downturn
For months, predictions of an economic downturn have dominated the news cycles. Reports of thousands of layoffs at tech companies, including Google, PayPal, and Microsoft, have left many workers wondering who will be next. Rising inflation and interest rates pack...
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