Email and SMS – if you use them perfectly in your omnichannel strategy
If you have email and SMS subscriber lists, you’re likely already reaping the benefits of engaging with your customers.Both email and SMS offer effective ways of communicating directly with your clients, as you can personalize your messages to gain further...
When and How to Hire Email Marketing Experts
Email marketing is a complex intersection of strategic copywriting, attractive and responsive design, and the leveraging of data-driven business intelligence. But despite its complex nature, marketing teams and small business owners often launch email marketing initiatives without any plans to...
Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
What You Need to Know About Subscriber Reactivation
For a business to be prosperous and long-lasting, the successful attraction and retention of customers are critical. No matter the industry the company operates in, it likely stays in touch with clients through some form of email or SMS marketing. Customers...
Email and SMS: How to Combine These Two Channels for Outstanding Results?
As a business owner or marketing professional, your goal is to drive sales and build your customer base. One of the best ways to do that is through regular engagement with your clients via email and text. However, building a...
Successful Beauty Brands Are Active on Numerous Channels
Today, the most successful beauty brands are reaching customers on all available channels. This approach is essential due to the nature of the beauty industry and the expectations that customers have set. What Does Omnichannel Marketing Mean? Omnichannel is an...
Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
Finding and Keeping Loyal Customers in the Pet Care Industry – Omnichannel Is a Must
Omnichannel marketing is a customer-centered approach that prioritizes consistent customer experiences across multiple channels. It’s a method that has been widely adopted in the pet care industry. When it works, an omnichannel approach can improve customer retention and increase customer...
Omnichannel Marketing Ideas for Realtors
Real estate is one of the most competitive and rewarding sectors today. Successful realtors can earn hundreds of thousands of dollars each year while finding their customers the homes of their dreams. Becoming a realtor has a lot of allure. You...
Omnichannel Marketing to Help Solar Installation Companies
There is no doubt that the solar installation business is booming. Now, more than ever, consumers are becoming quite alert to the effects of climate change and rising energy costs. Homeowners and businesses are more willing to install solar panels...
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