SMS and Mobile Trends You Can’t Ignore in 2023
With each new year come new trends and tactics that business owners and marketers use to reach their audiences. Some of these will come and go, remembered as no more than fads. But some will doubtlessly stand the test of...
Essential SMS Marketing Statistics for 2022
As of late 2022, more than 97% of Americans own a mobile phone. You probably expect such a high percentage; take a look around any public area, and you’ll spot many people engrossed in their devices. As such, it shouldn’t...
SMS Use Cases: Text Messages and Climate Change
There’s no denying that climate change is a major concern, and the need to take action is becoming more urgent over time. To have hope for a sustainable future, everyone must do their part. Unfortunately, the issue seems insurmountable at...
Convert Inbound Enquiries with SMS
Inbound enquiries offer great opportunities for businesses to acquire new customers for relatively low costs. These often come from high-intent customers, and there’s no reason to worry about intrusiveness. After all, they’ve contacted you. But despite their benefits, inbound enquiries...
How to Use Storytelling in Your SMS Messages
The concept of storytelling is nothing new to the realm of marketing. It’s been praised as an engaging way to share a message with audiences and create a precise emotional response. When people consider the mediums in which storytelling is used,...
Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
Customer Service Use Cases for A2P 10DLC
The number of customers who choose to engage with brands via mobile devices continues to increase, and in response, brands are investing in technologies that make these interactions both safe and productive. One example of this is A2P 10DLC, a...
A2P to Deliver Better Experiences
Nowadays, many successful big retail stores try to deliver the quality of customer service you’d find in a store over the phone. Businesses that engage with customers via messaging, email, and other digital means must find ways to create the...
Why Is My Text Message Not Sending?
Have you ever sent a text message only for it to sit in limbo? Behold the mystery of undelivered text messages. While most text messages make it to their recipients, some don’t. Non-delivery of texts is one of the most...
Understanding SMS: 10DLC and Forbidden Message Topics
SMS marketing is one of the most effective methods for staying in touch with clients and promoting your business. While it’s a relative newcomer to the digital marketing world, it’s proven much more effective than email and direct mail. In...
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