Email and SMS: How to Combine These Two Channels for Outstanding Results?
As a business owner or marketing professional, your goal is to drive sales and build your customer base. One of the best ways to do that is through regular engagement with your clients via email and text. However, building a...
Successful Beauty Brands Are Active on Numerous Channels
Today, the most successful beauty brands are reaching customers on all available channels. This approach is essential due to the nature of the beauty industry and the expectations that customers have set. What Does Omnichannel Marketing Mean? Omnichannel is an...
Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
Finding and Keeping Loyal Customers in the Pet Care Industry – Omnichannel Is a Must
Omnichannel marketing is a customer-centered approach that prioritizes consistent customer experiences across multiple channels. It’s a method that has been widely adopted in the pet care industry. When it works, an omnichannel approach can improve customer retention and increase customer...
Omnichannel Marketing Ideas for Realtors
Real estate is one of the most competitive and rewarding sectors today. Successful realtors can earn hundreds of thousands of dollars each year while finding their customers the homes of their dreams. Becoming a realtor has a lot of allure. You...
Omnichannel Marketing to Help Solar Installation Companies
There is no doubt that the solar installation business is booming. Now, more than ever, consumers are becoming quite alert to the effects of climate change and rising energy costs. Homeowners and businesses are more willing to install solar panels...
Connecting the Dots with Omni-Channel Strategy
More than ever, the customer experience has become the focal point of any advertising strategy. Customers seek to engage with companies that don’t simply display their ads through multiple channels. Instead, they prefer that their favorite brands take note of...
Why Cross-Channel Marketing Is Your True Ally
The ways that customers engage with products and brands have changed. They may interact with your business in multiple places at multiple times before making a purchasing decision. If you don’t meet customers with exactly what they need at every touchpoint,...
Viber/WhatsApp vs. SMS: How to Keep Chatting with Customers
There’s a good chance that most of your customers spend at least some time engaging with people they know using messaging platforms. Many are also using these tools to communicate with brands. This has allowed companies to market to and...
Customers Want Instant Gratification: How to Give it to Them
Advertising has changed dramatically over the past twenty years. Companies that previously relied on television commercials, print advertisements, and cold calling to attract customers can use modern alternatives now. The advent of digital marketing and the internet has created new...
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