How to Write SMS for Marketing
You have content marketing mastered for the most part. When you write social media posts, they get better than average engagement. Your email campaigns have good click-through rates. Even your blog posts are boosting your SEO and earning backlinks.What about...
Successful Beauty Brands Are Active on Numerous Channels
Today, the most successful beauty brands are reaching customers on all available channels. This approach is essential due to the nature of the beauty industry and the expectations that customers have set. What Does Omnichannel Marketing Mean? Omnichannel is an...
Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
Finding and Keeping Loyal Customers in the Pet Care Industry – Omnichannel Is a Must
Omnichannel marketing is a customer-centered approach that prioritizes consistent customer experiences across multiple channels. It’s a method that has been widely adopted in the pet care industry. When it works, an omnichannel approach can improve customer retention and increase customer...
Gen Z is the Main Demographic on College Campuses — Communicate the Way They Do
When you see the phrase “Gen Z,” do you imagine kids in middle school? If so, you’re not alone. Gen Z has grown up and gone to college. They are emerging in strength as a consumer group. If you haven’t...
Google Verified SMS for Building Customer Trust
No business wants its customers to ignore its text messages. While text messaging remains the best way to ensure a client sees communication from an organization, there is still a potential for customers to ignore these messages. Google Verified SMS aims...
Words Say, but Emotions Sell
What do search engine optimization (SEO) and emotion have to do with one another? Google doesn’t necessarily look for emotional words and phrases to rank your content. However, if you want to improve your SEO, your focus should be on feelings...
Omnichannel Marketing Ideas for Realtors
Real estate is one of the most competitive and rewarding sectors today. Successful realtors can earn hundreds of thousands of dollars each year while finding their customers the homes of their dreams. Becoming a realtor has a lot of allure. You...
Omnichannel Marketing to Help Solar Installation Companies
There is no doubt that the solar installation business is booming. Now, more than ever, consumers are becoming quite alert to the effects of climate change and rising energy costs. Homeowners and businesses are more willing to install solar panels...
Beyond Texting – Hotels: How Do You Reduce the Operating Costs?
Operating costs for hotels are a real concern. If they aren’t kept under control, they can impact your profitability. You must manage expenses effectively to ensure that your hotel remains financially healthy in the long term. That won’t happen if you...
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