Finding and Keeping Loyal Customers in the Pet Care Industry – Omnichannel Is a Must
Omnichannel marketing is a customer-centered approach that prioritizes consistent customer experiences across multiple channels. It’s a method that has been widely adopted in the pet care industry. When it works, an omnichannel approach can improve customer retention and increase customer...
Gen Z is the Main Demographic on College Campuses — Communicate the Way They Do
When you see the phrase “Gen Z,” do you imagine kids in middle school? If so, you’re not alone. Gen Z has grown up and gone to college. They are emerging in strength as a consumer group. If you haven’t...
Google Verified SMS for Building Customer Trust
No business wants its customers to ignore its text messages. While text messaging remains the best way to ensure a client sees communication from an organization, there is still a potential for customers to ignore these messages. Google Verified SMS aims...
Words Say, but Emotions Sell
What do search engine optimization (SEO) and emotion have to do with one another? Google doesn’t necessarily look for emotional words and phrases to rank your content. However, if you want to improve your SEO, your focus should be on feelings...
Omnichannel Marketing Ideas for Realtors
Real estate is one of the most competitive and rewarding sectors today. Successful realtors can earn hundreds of thousands of dollars each year while finding their customers the homes of their dreams. Becoming a realtor has a lot of allure. You...
Omnichannel Marketing to Help Solar Installation Companies
There is no doubt that the solar installation business is booming. Now, more than ever, consumers are becoming quite alert to the effects of climate change and rising energy costs. Homeowners and businesses are more willing to install solar panels...
Beyond Texting – Hotels: How Do You Reduce the Operating Costs?
Operating costs for hotels are a real concern. If they aren’t kept under control, they can impact your profitability. You must manage expenses effectively to ensure that your hotel remains financially healthy in the long term. That won’t happen if you...
Beyond Texting – Healthcare: Employee Retention Strategies
People working in the healthcare sector have always dealt with long hours, high levels of stress, and the risk of burnout. This environment intensified during the pandemic, and workers who were already pressed had to cope with overwhelming realities.The result...
Beyond Texting – Restaurants: Do You Have to Raise Menu Prices to Remain Competitive?
If you own a restaurant, staffing issues, inflation, and other struggles may have led you to raise menu prices. You certainly aren’t alone. The restaurant industry as a whole is facing these issues, and increasing prices is a common response....
Digital Marketing Trends to Watch in 2023
Businesses and marketers alike should pay attention to the newest digital marketing trends set to change the advertising landscape over the coming year. Currently, digital marketing accounts for 55% of all marketing efforts, and that percentage will only grow over the...
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