Google’s Business Messages: Connect with Customers Before They Reach Your Website
While Google initially debuted Google’s Business Messages in 2017, the company recently added a desktop feature to the product, making it an even more useful way to interact with customers who haven’t visited your website.As a Google partner and your...
Customer Service Use Cases for A2P 10DLC
The number of customers who choose to engage with brands via mobile devices continues to increase, and in response, brands are investing in technologies that make these interactions both safe and productive. One example of this is A2P 10DLC, a...
A2P to Deliver Better Experiences
Nowadays, many successful big retail stores try to deliver the quality of customer service you’d find in a store over the phone. Businesses that engage with customers via messaging, email, and other digital means must find ways to create the...
What You Need to Know About Subscriber Reactivation
For a business to be prosperous and long-lasting, the successful attraction and retention of customers are critical. No matter the industry the company operates in, it likely stays in touch with clients through some form of email or SMS marketing. Customers...
Why Is My Text Message Not Sending?
Have you ever sent a text message only for it to sit in limbo? Behold the mystery of undelivered text messages. While most text messages make it to their recipients, some don’t. Non-delivery of texts is one of the most...
Understanding SMS: 10DLC and Forbidden Message Topics
SMS marketing is one of the most effective methods for staying in touch with clients and promoting your business. While it’s a relative newcomer to the digital marketing world, it’s proven much more effective than email and direct mail. In...
Email and SMS: How to Combine These Two Channels for Outstanding Results?
As a business owner or marketing professional, your goal is to drive sales and build your customer base. One of the best ways to do that is through regular engagement with your clients via email and text. However, building a...
How to Write SMS for Marketing
You have content marketing mastered for the most part. When you write social media posts, they get better than average engagement. Your email campaigns have good click-through rates. Even your blog posts are boosting your SEO and earning backlinks.What about...
Successful Beauty Brands Are Active on Numerous Channels
Today, the most successful beauty brands are reaching customers on all available channels. This approach is essential due to the nature of the beauty industry and the expectations that customers have set. What Does Omnichannel Marketing Mean? Omnichannel is an...
Marketing Strategies for Gen Z Consumers
If you’ve been in sales and marketing very long, you probably remember the push to focus on Millennials a few years ago. Now, that focus is shifting to Gen Z. This generation, born roughly between the mid to late nineties...
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